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Consumer
Safety and Traceability
Coding & Marking of Consumer Goods
With our innovative coding solutions, you not only ensure full legal compliance but also create maximum transparency and build trust with your customers. Our systems go far beyond best-before dates: Whether it’s production dates, shift codes or machine data, precise coding enables fast issue detection in the event of product recalls. At the same time, new opportunities for creative marketing emerge: Use flexible coding for price promotions, seasonal campaigns or customized sweepstakes, printed directly on the product.
Thanks to smart integration, our systems run in perfect sync with your packaging line – fast, reliable, and right after or even during the filling process. And of course, GS1-compliant for standardized, globally traceable product identification across the entire supply chain.
You benefit from...
Flexibility & Profitability
Our coding systems adapt to new requirements in no time, without lengthy changeover periods. They are highly efficient in resource use and help you reduce operating costs sustainably. Maximizing productivity with minimal effort.
Compliance & Traceability
With us, you not only meet all legal requirements but also ensure complete traceability throughout the entire supply chain. This creates transparency, builds trust, and gives you full control at all times.
Customer Loyalty
Surprise your customers exactly where they expect it – on the product. With our flexible systems, you can place sweepstakes, promotional codes, or personalized messages directly on the packaging for genuine interaction and strong brand loyalty.
High-Speed
Our systems deliver high-contrast, razor-sharp print results even at the highest speeds, without compromise. We offer solutions for a wide range of packaging types and have the right model for every production requirement.
Flexible Marking, Efficient Production
Product marking isn’t just a requirement . It is both an obligation and an added value. Whether for legal requirements, internal quality assurance, traceability, or consumer information, clear and reliable marking and coding is essential. That’s why modern product information include much more than just a best-before date. They often contain coded details like production date, shift, or the specific machine used. In the event of a recall, this data ensures issues can be quickly identified and resolved.
Marketing campaigns also benefit from flexible systems. Competitions, seasonal campaigns or individual codes for customer loyalty can be realized quickly and easily.
Speed matters! Marking and coding takes place directly after or at the same time as the packaging process, exactly in line with the production cycle so that everything runs smoothly without slowing down the production flow.
Looking for the right coding and marking solution?
Request more information now – we’re happy to help you find the right fit for your application.
Matching Technologies
Continuous-Inkjet Systems
Laser Systems
DOD-Inkjet Systems
High Resolution Print Quality
Drop-on-demand (DOD) for detailed and future-proof print results
Print & Apply Systems
Hot-Foil Systems
Thermal-Transfer Systems
Offline Coding Solutions
Efficient, Independent and Individual
Flexible marking outside of production for small and medium-sized batches
FAQs - Your Questions, Our Consumer Answers
Marking a product refers to the process of adding essential information directly to the product or its packaging. This information may include the product’s name, a list of ingredients or components, instructions for use, safety warnings, and manufacturer details. Markings are not just decorative but serve as a vital communication tool between the manufacturer and the consumer. They ensure that users can identify the product, understand its purpose, and use it safely and effectively. Product marking is a key part of marketing and compliance, helping to build trust and meet regulatory requirements across industries.
Marking plays a critical role in ensuring the safety, compliance, and marketability of a product. For consumers, it provides essential details such as ingredients, instructions, and warnings, helping them make informed decisions and use the product correctly. From a regulatory perspective, marking ensures that products meet legal standards and industry requirements, avoiding penalties and ensuring market access. It also serves as a branding tool, helping products stand out in competitive markets by conveying a clear and consistent identity. Furthermore, accurate marking & coding is vital for safety, as it helps prevent misuse or harm by providing clear warnings and usage guidelines.
Product marking must adhere to a set of rules and regulations which can vary by region and industry. Generally, labels are required to display specific information, such as the product name, manufacturer’s details, list of ingredients, net quantity, and instructions for use. This information must be presented clearly and legibly, ensuring that consumers can easily read and understand it. Labels should also include warnings if the product contains hazardous materials or poses any risks. In addition, the information must often be provided in the language(s) of the region where the product is sold. Compliance with industry-specific standards, such as food safety or pharmaceutical regulations, is also crucial. To ensure accuracy and legality, manufacturers should consult the relevant regulatory authorities in their target markets.
The coding & marking technology depends on the customer's requirements. Factors such as material, speed, durability requirements, etc., are decisive. Our broad product portfolio often offers several options. We present solutions - openly and transparently with advantages and disadvantages. You decide which system is best suited to your product.
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