GS1 Solution Partner
Your reliable partner for future-proof product identification
As a certified GS1 Solution Partner, Koenig & Bauer Coding supplies customised coding solutions that are based on the global GS1 standards.

How GS1 Connects Products, Data, and the World
GS1 is an international non-profit organisation that develops and maintains global standards for the identification and communication of products, services and locations. The best known of these standards is the barcode, which is used worldwide in the retail sector.
GS1 standards are critical to the modern economy as they improve efficiency and accuracy in various industries. They help companies to optimise their supply chains, reduce costs and increase customer satisfaction. They also promote global trade and co-operation through their worldwide recognition and application.
At Koenig & Bauer Coding, we pride ourselves on not only meeting but exceeding all GS1-compliant marking requirements. Our equipment and solutions are specifically designed to ensure the highest standards and help you optimise your processes.
Applications of Our GS1-Compliant Solutions
- Retail
Seamless checkout and optimized inventory tracking. - Healthcare
Reliable traceability of pharmaceuticals and medical devices for enhanced patient safety. - Logistics
Efficient tracking and management of shipments and storage. - Food Industry
Ensures product safety and full traceability from farm to fork.

Integration of GS1 Application Identifiers
We ensure accurate encoding and interpretation of GS1 identifiers such as:
- GTIN (Global Trade Item Number)
- Expiration dates
- Serial numbers
- Batch and lot numbers

Project Sunrise: The Shift from 1D to 2D Codes by 2027

The goal is the comprehensive introduction of 2D codes in retail by 2027.
Why the switch to 2D codes?
The 2D code is displayed as a QR or data matrix code on product packaging and provides consumers with direct access to various information as a digital link with a web function.
Dynamic 2D codes make it possible to integrate important dynamic information in addition to static data such as the GTIN (Global Trade Item Number). This includes, for example, the best-before date, batch numbers and other product-related details.
Benefits of 2D Codes
- Dynamic Pricing: Real-time price adjustments, e.g., for expiring items
- Improved Traceability: Enhanced tracking for increased safety
- Smarter Inventory: Better transparency, reduced waste
- Compliance-Ready: Supports digital product passports (mandatory in some sectors by 2027)
- Sustainability: Recycling and disposal info made accessible
- Transparency: Ingredient origins, allergens, and sourcing details
- Customer Engagement: How-to guides, promos, recalls, and more
Koenig & Bauer as Solution Partner
As a trusted solution partner, Koenig & Bauer Coding delivers innovative marking and coding solutions tailored to your specific needs. Our systems stand out with exceptional print quality, ensuring that barcodes, text, and graphics are always reliably read by scanners and vision systems.
Highly flexible and adaptable, our devices easily integrate into a wide range of production environments, supporting various formats and layouts with ease. This means maximum efficiency and quality in your marking process.
Discover the advantages of working with Koenig & Bauer Coding – for reliable, precise, and future-proof coding solutions.
Exceptional Print Quality
High Resolution

Exact Printing Accuracy

High Contrast

Adaptability & Flexibility
Adjustable code size, placement and content

Compatible with various label materials and surfaces

One-Key Solution

Benefits of GS1 Standards
- Supply Chain Efficiency
Seamless product tracking throughout the entire supply chain. - Transparency and Traceability
Enhanced product safety through efficient and accurate traceability. - Cost Reduction
Streamlined processes thanks to global standardization. - Global Interoperability
Facilitates international trade through universally recognized standards. - Improved Data Quality
Consistent and accurate product data reduces stockouts and overstocking.
Full Support for GS1 Codes and RFID Tags

EAN/UPC Codes
Ideal for retail applications and point-of-sale scanning.

GS1-128
Perfect for including additional data such as batch numbers and expiration dates.

GS1 DataMatrix
Encodes large amounts of data in a compact space – especially valuable in healthcare.

GS1 QR Codes
Enables extended information and customer interactivity.

EPC/RFID
For modern, contactless product identification and real-time tracking.
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